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Social media is not about selling, it's about communicating.

Let's face it, nobody really likes being sold to. So social media campaigns that consist of big "look at me" statements with no benefits or engagement for customers are likely to fail.

Social media gives you the advantage of being able to identify and engage with your prospects and current customers. A well run social presence on different social networks gives your company the opportunity to raise the profile of your business, brand, products and/or services.

It's also a cost effective way of getting feedback (the good, the bad and the ugly) about how people think about you.

With social media you can engage directly with prospects and clients, allowing you to influence their perception of you and stimulate demand for your products/services - all of which can be measured by increased traffic to your site, enquiries and sales.

Where to put yourself out there?

There are several different types of social media networks to choose from:

• Social networks like Twitter and Facebook
• Blogs
• Social bookmarks
• Forums
• Video sharing like YouTube and Vimeo
• Photo sharing like Flickr

Sound complicated? Don't worry, here's how we can help

We can advise you on the best places and ways to start expanding into social media. A word of caution though ... it can be addictive! But seriously, you do need to have time to commit to your networking or be able to allocate this to someone (if you need help in that area you could look into one of our web maintenance plans).

Fill out our form below and we'll discuss how we can work with you on engaging in the social media world.